BRANDING

"Branding is endowing products and services with the power of a brand."

Philip Kotler and Kevin Lane Keller

A combination of various elements

Branding is the process of creating a distinct identity for a product, service, or company in the minds of consumers. It's about shaping how people perceive your brand and what it stands for.

Visual identity

This includes the logo, colors, typography, and overall design aesthetic that creates a recognizable and memorable image for your brand.

Mission and values

: These communicate the core purpose and beliefs of your brand, which helps build trust and connection with customers who share similar values.

Messaging and tone of voice

This refers to the way your brand communicates with its audience, including the language used and the overall personality conveyed.

Customer experience

This encompasses all the interactions a customer has with your brand, from their first impression to their ongoing relationship.

Essentially, branding is about differentiating yourself from competitors and building a strong, positive association in the minds of your target audience. It's an ongoing process that requires consistent effort and strategic planning to maintain a positive brand image over time.

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